The way we read books is constantly changing – readers can now choose from traditional hardback and paperback to e-reader or audio formats.
Everyone has heard of Amazon, but did you know it is home to some 52 million different books available at any given time.
Amazon has brilliantly established itself as the number one place for many shoppers, becoming the topic of many marketing case studies. What we are looking at is how a bookseller can gain if s/he decides to sell books with the giant colossus.
Amazon’s main book categories are:
- Books listed by a publisher
- Books listed by an online store
- Second-hand books listed by Amazon members
- Self-published books listed by the author
If you are planning to sell online you should know that Amazon offers amazing benefits to sellers using their Fulfillment By Amazon (FBA) platform, especially if you are a bookseller.
You only need to worry about
- The ranking of the book
- The condition of the book
- Also, the timing
Say for example if you sell textbooks, they are particularly demanded during a back-to-school season so you can avoid sending that outside season to avoid charges.
Amazon Is The Number 1 Place To Go For Most Shoppers
By listing books on Amazon every book retailer automatically gains credibility and trust. It is because Amazon’s promise of excellence and great service entices many shoppers into buying the products including books from their website.
More Customers Results In Sales
With a base of more than 300 million active customer accounts and more than 170 million monthly unique visitors to the website, millions of active customers each month visit Amazon looking to shop for products.
Global Reach And Trust
In countries where online shopping hasn’t yet gained full traction, most shoppers trust Amazon over almost any other online store.
Low Marketing Costs
No matter how crowded the market you can start selling from day one on Amazon without any significant marketing efforts whatsoever as it already attracts millions of customers to their website daily.
Of course, the competition is fierce and you need to stand out from your competition, so having a curated presence will help you more.
Solid Back-End Support
Amazon’s back-end infrastructure provides everything you need to do business including inventory tracking, credit card processing, storage, packing, shipping and much more.
But before beginning to sell books on Amazon, there are a few things you should take into consideration:
- PICK YOUR SOURCING METHOD
- Do you like the thrill of the hunt? Then scanning is probably the right fit and ezHustle the perfect scanning app.
- For a deal maker, give wholesaling a try.
- A book sale is another great option.
- But if you’d be happy flipping the same 10 textbooks over and over again, online arbitrage is likely your best bet.
- FIND YOUR INVENTORY
Start looking around at your local library and used bookstores, to see when they’re going to run their next sale. Hop on Craigslist or Facebook Marketplace to see when there are yard sales happening near you. You might even find someone looking to sell their entire collection.
- CREATE AN AMAZON SELLER ACCOUNT
You’ll need an Amazon seller account and there are two types to choose from:
- Individual seller – It is free, but you have to pay an extra $1.00 for every unit you sell.
- Professional seller – The account cost $39.95/month and you don’t have to pay the extra fee of $1.00/unit.
List your inventory and ship your books to the nearest fulfillment centre. Don’t forget to provide good customer service and watch as sales come in.
All the best!